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The Luxury Strategy est un chef-d'œuvre par J. N Kapferer, paru le 2011. Ce livre contient feuilles et peut être obtenu en format PDF et epub. Vous pouvez avoir le fichier gratuitement. Découvrez plus d'informations ci-dessous
Caractéristiques The Luxury Strategy
Le tableau suivant répertorie les spécificités supplémentaires concernant The Luxury Strategy
| Le Titre Du Fichier | The Luxury Strategy |
| Date de Parution | 2011 |
| Langue du Livre | Français & Anglais |
| ISBN-10 | 8149942577-XIY |
| Digital ISBN | 542-7338516119-WAO |
| Auteur | J. N Kapferer |
| Traducteur | Masal Oban |
| Nombre de Pages | Pages |
| Éditeur | SAB |
| Format de E-Book | EPub AMZ PDF BBeB QUOX |
| Taille du fichier | 68.10 MB |
| Nom de Fichier | The-Luxury-Strategy.pdf |
Livre The Luxury Strategy Lire en Ligne
The Luxury Strategy: Break the Rules of Marketing to Build ...Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury, causing confusion today about what really makes a luxury product, a luxury brand or a luxury company.
@^PDF The Luxury Strategy: Break the Rules of Marketing to ...Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury ...
Leadership in the retail, fashion and luxury sectorTransformation is on the agenda of every retail, fashion and luxury company. This article suggests five ways in which CEOs must excel if their companies are to gain competitive advantage in today's market.
The luxury strategy - Poche - Jean-Noël Kapferer - Achat ...The Luxury Strategy will help you to gain a thorough understanding of the unique rules for successful luxury brand management. But more than this, it describes how any organization, from any sector, can learn from luxury and differentiate itself in the long term, even in the business-to-business environment.
The Luxury Strategy Kapferer - The Luxury Strategy Kapferer The luxury strategy aims at creating the highest brand value and pricing power by leveraging all intangible elements of singularity- time, heritage, country of origin, craftsmanship, man-made ...Marketing To A High-End Consumer, Using The Luxury Strategy
